Strategic Design
Velvet®
ice cream packaging redesign and segmentation
A Smooth New Look for a Classic treat Velvet® Ice Cream has been a classic for over 100 years. So when it came to updating their brand and packaging graphics, it was an exciting challenge to modernize their look while still communicating their classic heritage! With the goal of improving shoppability and generating appeal of a younger demographic, it was important to focus on establishing an effective communication hierarchy and simplifying segmentation at the point of purchase.
Sweet, Sweet Success The client’s wish was to simplify the overall packaging graphics and increase the appetite appeal and flavor communication while still giving a nod to Velvet’s history and heritage. Introducing the illustration of the authentic old factory mill, along with some "classic" elements and timeless fonts allowed us to visually speak to the heritage. The flavors, while still represented through illustration, were simplified and created to be more realistic in order to amp up the appetite appeal. Using colorful lids and a bold colored arch aided in the segmentation at shelf and allowed ease of selection for the consumer.
Other Artwork
LET'S CONNECT
513.658.2859 |
411 Garrard Street, Covington, KY 41011 ©2019 3TC Design. All rights reserved.
Strategic
Design
Velvet®
ice cream packaging redesign and segmentation
A Smooth New Look for a Classic treat Velvet® Ice Cream has been a classic for over 100 years. So when it came to updating their brand and packaging graphics, it was an exciting challenge to modernize their look while still communicating their classic heritage! With the goal of improving shoppability and generating appeal of a younger demographic, it was important to focus on establishing an effective communication hierarchy and simplifying segmentation at the point of purchase.
Sweet, Sweet Success The client’s wish was to simplify the overall packaging graphics and increase the appetite appeal and flavor communication while still giving a nod to Velvet’s history and heritage. Introducing the illustration of the authentic old factory mill, along with some "classic" elements and timeless fonts allowed us to visually speak to the heritage. The flavors, while still represented through illustration, were simplified and created to be more realistic in order to amp up the appetite appeal. Using colorful lids and a bold colored arch aided in the segmentation at shelf and allowed ease of selection for the consumer.
Other Artwork
LET'S CONNECT
513.658.2859 |
411 Garrard Street, Covington, KY 41011 ©2019 3TC Design. All rights reserved.