Strategic Design
Lifestyles®
condoms packaging redesign and segmentation
Next Level
of Protection Leveraging their product improvements and innovations, LifeStyles® wanted to take the opportunity to strengthen its appearance and branding to gain greater shelf presence. With limited amount of shelf facings – due to over-saturated competition – the package redesign needed to stand-out. Vibrant colors, subtle textures and icons were all utilized for impact and to portray the benefits of each product. The result was a more relevant and uniform packaging line that attracts a young, trial-oriented audience.
The perfect Match For your Love This premium pack is mixed and matched to generate trial, and to allow consumers to experience the more premium SKYN® product. The design challenge for this multi-pack was how to highlight and promote SKYN Elite, while also still clearly fitting within the LifeStyles brand line-up.
Other Artwork
LET'S CONNECT
513.658.2859 |
411 Garrard Street, Covington, KY 41011 ©2019 3TC Design. All rights reserved.
Strategic
Design
Lifestyles®
condoms packaging redesign and segmentation
Next Level
of Protection Leveraging their product improvements and innovations, LifeStyles® wanted to take the opportunity to strengthen its appearance and branding to gain greater shelf presence. With limited amount of shelf facings – due to over-saturated competition – the package redesign needed to stand-out. Vibrant colors, subtle textures and icons were all utilized for impact and to portray the benefits of each product. The result was a more relevant and uniform packaging line that attracts a young, trial-oriented audience.
The perfect Match For your Love This premium pack is mixed and matched to generate trial, and to allow consumers to experience the more premium SKYN® product. The design challenge for this multi-pack was how to highlight and promote SKYN Elite, while also still clearly fitting within the LifeStyles brand line-up.
Other Artwork
LET'S CONNECT
513.658.2859 |
411 Garrard Street, Covington, KY 41011 ©2019 3TC Design. All rights reserved.