Strategic Design
Lance® Nuts 
and Seeds packaging redesign and segmentation
Re-Energizing Salty Snacks With an enormous presence in convenience stores, Lance® looked to 3TC to help elevate the brand and re-define the quality perceptions of salty snacks. This evolutionary package redesign introduced appetizing flavor imagery, highlighted the protein benefit, and incorporated a larger window to showcase the product, which established more appetite appeal. A strong common architecture helped to improve overall communication while creating consistency between products, leading to a stronger brand presence.
Satisfying the Craving Adaptability was key as Lance's additional Limited Edition flavored snacks needed to fit within the look of the brand redesign. A similar package architecture was maintained, yet these flavors visually communicated something new and different through the "burst of flavor" background.
Other Artwork
LET'S CONNECT
513.658.2859 |
411 Garrard Street, Covington, KY 41011 ©2018 3TC Design. All rights reserved.
Strategic
Design
Lance® Nuts 
and Seeds packaging redesign and segmentation
Re-Energizing Salty Snacks With an enormous presence in convenience stores, Lance® looked to 3TC to help elevate the brand and re-define the quality perceptions of salty snacks. This evolutionary package redesign introduced appetizing flavor imagery, highlighted the protein benefit, and incorporated a larger window to showcase the product, which established more appetite appeal. A strong common architecture helped to improve overall communication while creating consistency between products, leading to a stronger brand presence.
Satisfying the Craving Adaptability was key as Lance's additional Limited Edition flavored snacks needed to fit within the look of the brand redesign. A similar package architecture was maintained, yet these flavors visually communicated something new and different through the "burst of flavor" background.
Other Artwork
LET'S CONNECT
513.658.2859 |
411 Garrard Street, Covington, KY 41011 ©2018 3TC Design. All rights reserved.