Strategic Design
Lance®
Gluten Free product innovation and segmentation
Innovation with goodness baked in Gluten Free Sandwich Crackers….a new product for the natural aisle featuring the incredible flavor expected from the Lance® brand, however touting a better-for-you stance. Since Lance was already a leader in the Sandwich Cracker category, it was important that the design for this package leverage current equities of the brand, while standing on it’s own as something new and excitingly different.
THIS IS HOW WE GLUTEN FREE SANDWICHED For this new Gluten Free crackers line, we utilized a warmer, more natural color palette along with natural textures to help emphasize the goodness of the product. From a communication standpoint, it was extremely important that consumers instantly recognized the benefit, so we "screamed" Gluten Free. Partnering this simple communication with bold, friendly and approachable fonts, along with delicious looking photography, resulted in a clean, well-organized package.
Other Artwork
LET'S CONNECT
513.658.2859 |
411 Garrard Street, Covington, KY 41011 ©2019 3TC Design. All rights reserved.
Strategic
Design
Lance®
Gluten Free product innovation and segmentation
Innovation with goodness baked in Gluten Free Sandwich Crackers….a new product for the natural aisle featuring the incredible flavor expected from the Lance® brand, however touting a better-for-you stance. Since Lance was already a leader in the Sandwich Cracker category, it was important that the design for this package leverage current equities of the brand, while standing on it’s own as something new and excitingly different.
THIS IS HOW WE GLUTEN FREE SANDWICHED For this new Gluten Free crackers line, we utilized a warmer, more natural color palette along with natural textures to help emphasize the goodness of the product. From a communication standpoint, it was extremely important that consumers instantly recognized the benefit, so we "screamed" Gluten Free. Partnering this simple communication with bold, friendly and approachable fonts, along with delicious looking photography, resulted in a clean, well-organized package.
Other Artwork
LET'S CONNECT
513.658.2859 |
411 Garrard Street, Covington, KY 41011 ©2019 3TC Design. All rights reserved.